13 tips for the Perfect Instagram Bio

Let’s start with the basics… What is an Instagram Bio?

Your Instagram bio is the short block of text that sits right under your profile picture. It’s where you tell people who you are, what you do, and why they should follow you—all in just 150 characters.

This little space is prime real estate for your brand, whether you’re a business, creator, or influencer. Your bio includes:

• Your display name (different from your username).

• A short description (up to 150 characters).

• Pronouns (optional but a great way to be inclusive).

• Links

• Contact info like an email or phone number (for business accounts).

• Banners (help people learn more about you)

• Gender

• Category (helps people find accounts like yours)

• Action buttons (help you gain customers directly from your profile to the landing page)

Since your bio is often the first thing new visitors see, having a clear, engaging, and up-to-date bio is crucial to making a great first impression.

What makes a good instagram bio

What makes a good instagram bio

These are my top tips –

1. Be Clear About What You Do

Make what your account is about obvious. Whether you’re a brand selling eco-friendly products or a fitness coach sharing workout routines, your bio should clearly state your niche.

2. Add Your Contact Info

Include your email, phone number, or address in the designated sections for business accounts. This makes it easy for followers to reach out.

3. Include Relevant Keywords

Use keywords that reflect your niche to improve your visibility on Instagram. For example, a fashion brand could use “sustainable fashion” or “ethical clothing” in their bio.

4. Include a Call-to-Action (CTA)

Encourage followers to take action with clear CTAs like “Shop our collection,” “Subscribe to our newsletter,” or “DM for inquiries.”

5. Use a Link-in-Bio Tool

Maximize your clickable link using tools like Linktree or Later’s Linkin.bio to direct followers to multiple destinations like your shop, blog, or upcoming events.

6. Show Your Personality

Don’t be afraid to let your personality shine. Add a catchy tagline, fun fact, or playful emoji to make your bio more engaging.

7. Highlight New Milestones or Products

Use your bio to celebrate milestones or promote new launches. For example, “100K+ happy customers worldwide” or “Featured in Forbes and Vogue”.

8. Keep It Short & Sweet

Avoid long phrases and emoji overload. Stick to concise, easy-to-read sentences that quickly convey your value.

9. Add Your Branded Hashtag

Encourage user-generated content by adding a branded hashtag to your bio. This creates a collection of posts that promote your brand organically.

10. Use Emojis Sparingly

Emojis can add personality but use them in moderation to keep your bio accessible and professional.

11. Use Instagram Stories Highlights

Add highlights to your profile to provide quick access to FAQs, booking info, or product launches. Customize highlight covers for a consistent brand aesthetic.

12. Update Your Bio Regularly

Keep your bio fresh by updating it with current promotions, events, or milestones. An outdated bio can mislead followers.

13. Stay on Top of Instagram Updates

Instagram frequently rolls out new features. Stay informed to make the most of updates like new CTA buttons or enhanced bio functionalities.

FAQ’s

• How often should I update my bio?

  Regularly! Refresh your bio whenever you launch a new product, have a promotion, achieve a milestone, or shift your focus. Aim to review it at least quarterly.

• What’s the best tool for adding links?

  Personally, I like Linktree but Later’s Linkin.bio is also a great option!

• What are Instagram bio “call-to-actions,” and why are they important?

  Call to actions (CTAs) guide visitors on what to do next, like "Shop now," "Book a session," or "Click the link below." They encourage engagement and help you achieve specific goals.

• Can I use hashtags in my bio?

  Yes, but they won’t make your profile discoverable. Use them to encourage UGC or promote campaigns.

• What are Instagram Highlights, and how do they complement my bio?

  Highlights are pinned Stories that appear below your bio. They can showcase important information like FAQs, services, or customer testimonials, aligning with your bio’s messaging.

Photo by Emma Brown

Ready to Optimize Your Instagram Bio?

Crafting the perfect Instagram bio takes a little effort but pays off in big ways. Use these tips to create a bio that captivates your audience and drives engagement. Don’t forget to update it regularly and stay ahead of Instagram’s updates to keep your profile fresh and relevant.

Need help? Contact me for a custom Instagram bio makeover!